JUUL is in trouble with the FDA again. This time, the FDA says that JUUL Labs marketed their product as “safer than tobacco,” without the agency’s approval. This claim was the main driving point in JUUL’s marketing. This includes a presentation at a school as well. The fact that they went to school to sell their product, shows that their strategy was to get children addicted. To give you an idea of how serious this accusation is, JUUL is in danger of having its assets seized.
The law says that a company needs to show scientific proof that its product is safer than tobacco in order to market it as such. However, JUUL and other e-cigarette makers have failed to do this. FDA Commissioner said this in a statement regarding the investigation into JUUL: “Regardless of where products like e-cigarettes fall on the continuum of tobacco product risk, the law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does, in fact, pose less risk or is less harmful.”
This could be hard for JUUL to prove. Especially since their 5% nicotine solutions have the potential to be much more addictive than traditional cigarettes. The FDA sent JUUL a long list of demands including a plan on how it plans to correct its marketing to meet FDA standards and to show any scientific proof they have that demonstrates that their product is safer than tobacco.
Harmed by a Manufacturers Negligence?
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